Question No. 7 What distinguishes a sub-culture from the main culture in consumer behavior? A sub-culture focuses on broad societal beliefs A sub-culture is a more concentrated group with specific traits A sub-culture is less influential on purchasing behavior A sub-culture includes diverse geographical locationsSee answer

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Question No 7 What distinguishes a sub culture from the main culture in consumer behavior A sub culture focuses on broad societal beliefs A sub culture is a more concentrated group with specific…

Question

Question No. 7
What distinguishes a sub-culture from the main culture in consumer behavior?
A sub-culture focuses on broad societal beliefs
A sub-culture is a more concentrated group with specific traits
A sub-culture is less influential on purchasing behavior
A sub-culture includes diverse geographical locations

Basic Answer

Correct Answer:

A sub-culture is a more concentrated group with specific traits

Analyzing the Answer：

A subculture is, by definition, a smaller group within a larger culture that shares distinct characteristics, beliefs, values, and behaviors. These shared traits often influence consumer behavior in specific ways, leading to unique purchasing patterns and preferences that differ from the broader culture.

Analysis of other options：

A：A sub-culture focuses on broad societal beliefs. Incorrect. Subcultures are defined by their differences from the broader culture, not by sharing its broad beliefs. They often hold specific beliefs that deviate from the mainstream.

B：A sub-culture is a more concentrated group with specific traits. Correct. This accurately defines a subculture.

C：A sub-culture is less influential on purchasing behavior. Incorrect. Subcultures can be highly influential on purchasing behavior, as their shared values and preferences often drive specific consumption patterns.

D：A sub-culture includes diverse geographical locations. Incorrect. While a subculture might span geographical areas, its defining characteristic is shared cultural traits, not geographical dispersion. A subculture can be geographically concentrated or dispersed.